"Scientific results are nothing until they are communicated."

The Stanford University Program in Writing and Rhetoric Faculty Director Nicholas Jenkins speaks with Richard N. Zare, Margaret Blake Wilbur Professor in Natural Science in the Department of Chemistry

"When I think about communicating science to a general audience, I try to use language that is rich in metaphors. I don't think that metaphor cheapens the science; I think it makes it accessible."

The Stanford University Program in Writing and Rhetoric Faculty Director Nicholas Jenkins speaks with Susan McConnell, Susan B. Ford Professor of Humanities and Sciences in the Department of Biology

"The challenge, I find, is really to find appropriate analogies that a lay person is familar with—and language is an essential component to that process."

The Stanford University Program in Writing and Rhetoric Faculty Director Nicholas Jenkins speaks with Mark Kasevich, Professor of Physics and Applied Physics